Autoliv Saves Lives
According to the World Health Organization (WHO), more than one million people
are killed each year in traffic accidents. If the current trend continues, the
number of annual deaths will double by 2020. While human suffering cannot be
measured, monetary costs to society are estimated in the hundreds of billions
of dollars each year for health care, rehabilitation and loss of income.
Autoliv is the world's largest automotive safety supplier with sales to all
the leading car manufacturers in the world. We develop, market and manufacture
airbags, seat belts, safety electronics, steering wheels, anti-whiplash systems,
seat components and child seats. Our global market share exceeds 30 percent.
Autoliv Inc., is a Fortune 500 company, incorporated in the state of Delaware,
resulting from a merger in 1997 between the Swedish company Autoliv AB and the
American company Morton ASP. Headquartered in Stockholm, the Company has 80
subsidiaries and joint ventures in 30 vehicle-producing countries with 37,000
employees. In addition, Autoliv has established, in nine countries, technical
centers with 20 crash test tracks - more than any other automotive safety supplier.
The Company's shares are listed on the New York Stock Exchange (under the symbol
ALV) and its Swedish Depository Receipts (SDR) are listed on the Stockholm Stock
Exchange (under the symbol ALIV).
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Sales By Region The European market accounts for over 50% of Autoliv's sales, the North American market for nearly 30%, while Japan and the Rest of the World (RoW) account for almost 20%. Fluctuations in the split between Autoliv's traditional markets in North America and Europe mainly reflect currency rate swings, while increases in Japan and RoW result from Autoliv's dedicated investments in these markets during the last few years. The most important individual markets are the United States, Germany, France, Japan, Spain, Great Britain and Korea. Sweden accounts for 4% of revenues. |
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Sales By Customer Ford and its companies (e.g. Volvo Cars with 8%) accounted for 24% of Autoliv's revenues in 2003 (23% in 2002). Renault/Nissan accounted for 14% (13% in 2002) and GM companies for 12% (15% in 2002). However, no individual supply contract accounts for more than 4% of consolidated sales. Each contract typically involves one vehicle platform, and is usually valid as long as that platform is produced (approximately 4-5 years). Contracts are typically awarded approximately three years before production starts. |
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Sales By Product During the last five years, Autoliv's sales have grown for all products, except for frontal airbags which have been flat. As a consequence, side airbags accounted for 17% of sales in 2003, compared to 10% in 1999, and electronics for 9% compared to 6% in 1999. The seat belt share has also increased, from 26% to 29%, as a result of market share gains in Europe and North America, and expansion in Asia. Autoliv's dependance on frontal airbags has decreased from 44% to 30%. |